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meeting the demands of an evolving marketplace
Our customers should not have to shop anywhere but Safeway to find safe, healthy, environmentally friendly food and household goods. From Bright Green™ to Eating Right™ to O Organics™, Safeway is well-positioned to meet the changing needs of our customers. In fact, we have used our consumer insights to invest in the quality, safety and sustainability of a wide range of products at a great value every day.
Bright Green
Every day, we make choices that impact the health of our community and our planet, including the products we use to clean our homes, light our rooms or wash our laundry. With this in mind, Safeway introduced
Bright Green™ home care products as an alternative to most conventionally produced products on the market today. Sold exclusively at Safeway, Bright Green features cleaning and laundry products made with naturally derived and biodegradable ingredients, paper products made from 100% recycled content and high-efficiency light bulbs.

The 22 items in the Bright Green line have been individually evaluated by a third-party certifying agency for naturally derived and biodegradable ingredients, post-consumer recycled content and energy efficiency. All products have been formulated to be as effective as the leading national brand of traditional household cleaning, laundry, paper and lighting products – and they are affordably priced. With Bright Green, Safeway customers have a highly effective and affordable solution to care for their homes and contribute to a cleaner and healthier planet.
safe, wholesome food
Food safety is a top priority at Safeway. We have invested significant resources to ensure that we provide our customers with safe, wholesome food. To maintain our leadership position in this important area, Safeway partnered with leading life science company Puricore to install the Sterilox Food Safety System to rinse fresh produce and sanitize food contact surfaces to prevent cross-contamination with infectious pathogens. The Sterilox system is highly effective at killing harmful pathogens such as E. coli, Salmonella and Norovirus and is equally effective against spoilage microorganisms such as Pseudomonas, yeasts and molds. When used on fresh produce, the Sterilox solution reduces the risk of infectious pathogens and enhances product shelf life.


On product labeling, we strive for precise declarations on all items we self-manufacture. We require outside corporate brand manufacturers to certify their ingredients come from reputable sources and comply with all applicable food safety and labeling regulations. Safeway will often bring in third-party experts to audit our processes and facilities and to analyze our products.


Safeway supports the requirements of all state and federal regulations to ensure the judicious and careful use of pesticides on the products we offer. The safety of our products is of utmost importance at Safeway, and we implement sustainable alternatives to pesticides where applicable.

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