Working With Safeway

Diversity & Inclusion, business ethnic what we do.
getting started: retail sale items
To help you initiate your relationship with Safeway, we suggest that you do the following:

Visit one or more of our stores to compare your product or service to what we currently offer our customers.
Evaluate your product in terms of its value: How will it help Safeway customers? What will they find useful or enjoyable about your product? How will it enhance the existing line of goods and services at Safeway? Are your cost and suggested retail price competitive?
Additionally, for retail sale items: Does your product have the required universal product code (UPC) number for scanning, billing and inventory purposes, from GS1 US? (Learn more by calling 937-435-3870 or visiting
Please check with the U.S. Food and Drug Administration at 1-888-INFO-FDA (1-888-463-6332) for more information on labeling requirements and exemptions. Specifically for food items, the following site will provide you an in-depth look at a sample label:
FDA Food Labeling Guide
Once you have completed the process outlined above, contact our diversity department at (925) 467-3000 or Be prepared to give a brief description of your product or service at the time of your call or within your e-mail communication.

You'll be asked to mail in any materials you have regarding your product or service. Once we receive your initial information, we will evaluate it and have the proper individual(s) contact you to schedule a meeting.

Evaluating Supplier Potential
We look at several factors when we evaluate a supplier:

Product Supply
Do you have adequate product in your pipeline to answer potential consumer demand?
Product Support
Promotional support is necessary when introducing a new product to consumers. Do you have a promotional plan for your product that includes some or all of the following: advertising (TV, radio, and/or print), coupons, in-store product sampling, and point-of-sale (POS) materials?
Product Quality
Safeway has a commitment to provide quality products to its customers at value pricing. Our customers expect the best and we work to provide it. Your products must meet Safeway's standards before we will offer it to our customers.
Past Performance
What is the sales history of your product; where is it sold today? If you are a former supplier to Safeway, we examine your performance when evaluating a continuing relationship. Specifically, we look at the following factors: competitive pricing, consistent quality, on-schedule deliveries, extraordinary service, and a willingness to go above and beyond in time of need or emergency.