With Goldfish crackers, the smiles come naturally. Baked with 100% real cheddar cheese, plus no artificial flavors or preservatives, Goldfish Colors are a snack the whole family will adore. All colors are sourced from plants. The red Goldfish crackers are colored using a mix of beet juice concentrate and paprika extracted from sweet red peppers. Green comes from watermelon and huito juice concentrates mixed with extracted turmeric. The red-orange Goldfish are colored with paprika extracted from sweet red peppers, and finally, the orange Goldfish use annatto extracted from the seed of the achiote tree. With a large 30 oz. carton you can always come back for more, or have enough to feed a crowd. For Pepperidge Farm, baking is more than a job. It's a real passion. Each day, the Pepperidge Farm bakers take the time to make every cookie, pastry, cracker and loaf of bread the best way they know how by using carefully selected, quality ingredients.