McCormick Concentrated Vanilla Flavor is a premium flavoring blended with real McCormick extract to create the warmth and richness you’ve come to expect from our vanilla products. Use it to add bourbon-vanilla taste and aroma to everything from baked goods to smoothies to pancakes. We’re offering this vanilla to you at a more familiar price. In the last few years, the cost of vanilla beans has increased steadily, which, in turn, affects the cost Pure Vanilla. Our McCormick Concentrated Vanilla Flavor enables you to enjoy a rich vanilla flavoring for less.