Sometimes little flakes on the shoulders can make us feel self-conscious, sending us looking for anti-dandruff hair care products. But did you know that aggressive washing and harsh products could take away your scalp's nutrients and hair's moisture balance, making it dry and dull? Enter Dove Dryness and Itch Relief Shampoo, which is specifically designed to help nourish the dry scalp and relieve it from itchy irritation. The mild formula gently cares for a dry scalp, while the indulgent coconut and shea butter scent gives a luxurious feel. Dove Dryness & Itch Relief Shampoo is formulated with active Pyrithione Zinc to effectively tackle dandruff, and to help solve dryness and itch experienced by dandruff-prone scalp. Its mild, pH balanced formula helps to gently care for hair. The mild anti dandruff shampoo formula cleanses itchy and dry scalp while leaving hair flake free*, smooth and less frizzy. How to use: Apply this dry scalp treatment shampoo to wet hair, enjoying the indulgent coconut and shea butter scent, and gently massage away a dry and itchy scalp before rinsing well. For the best results, use alongside Dove Dryness and Itch Relief Conditioner to help nourish your scalp and relieve itchiness and irritation. Say goodbye to standard anti-dandruff shampoo and other dandruff treatments with this hair shampoo for dry hair and scalps. *no visible flakes with regular use